Rent To Own is more than JUST paying rent to the Landlord and applying the rent toward the purchase of the property. You are able to build equity rather than spending all your money on rent and contributing ONLY to the Landlord’s accumulating wealth. You can now renovate to improve value and benefit from real estate inflation. You can decorate, landscape, improve the appearance increasing the value of the home, with your pride of ownership paying big rewards back to you.